Trademark applications (and registrations) provide you with numerous to protect your business and investment; in realization they will become your best business asset. There the specific misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise as to if to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capability to stop others from the brand and potentially damaging the reputation of organization.
In respect to a Trademark Objection Reply Filing online application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description for this business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that business produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the brand and business conception in australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be added.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the majority of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval staying the exclusive user of the specified trademark for the range of goods and services went for under the application.